Going viral starts with Choi Hyun-Seok…star chefs choose for a reason

2026.02.25

Tooth Restoration Delicious Minish

Chefs Hyunseok Choi and Ho Young Jung join the Minish family.

A series of star chefs leading the Korean gastronomic trend are undergoing Minish treatment. The first was Choi Hyun-seok, a first-generation star chef who completed treatment last August.

His high level of satisfaction has spread by word of mouth among his fellow chefs, attracting top chefs in their respective fields, including Japanese cuisine master Chung Ho-young, Michelin One Star Kim Sung-woon, young tycoon Kim Hoon, and the pinnacle of high-end kaiseki, Shin Hyun-do.

One reason for this is the changing role of the chef. With frequent media appearances and on-site interactions, such as “refrigerator, please” and “black and white chef,” the chef’s impression is directly related to the image and trust of the restaurant.

Chef Kim Hoon, who owns Ssam Ssam Ssam on Yongridan-gil, said his smile became more confident after receiving the Minish treatment.

Chef Kim Hoon of Ssam Ssam Ssam said, “I’ve noticed a difference in the way I treat my customers since I’m more confident with my smile.” “When chefs smile, customers feel more comfortable and enjoy the space.

The treatment resonated with him. Minish’s approach to preserving the natural function of teeth while enhancing their aesthetics is similar to chefs’ culinary philosophies. “Just as cooking starts with a deep understanding of the ingredients, I felt a great deal of trust in the way Minish understands the function of teeth and restores them to health,” says Chef Shin.

Portrait of a man in a black shirt with his arms crossed, with plants and a modern interior in the background.
Chef Shin Hyun-do “Kalmakase” Shin, who appeared on “Black and White Chef 2,” is a big believer in the Minish treatment philosophy of restoring tooth function.

For chefs who are making a name for themselves in and out of the kitchen, a smile is the icing on the cake. That’s why star chefs are flocking to Minish. “It’s not often that word-of-mouth spreads so quickly among professionals in a field,” says Isora Isora, head of influencer team, “and we take it as a sign of trust in the treatment.”

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