{"id":13701,"date":"2026-01-21T17:18:22","date_gmt":"2026-01-21T08:18:22","guid":{"rendered":"https:\/\/minishnewsroom.com\/qa-dr-jinho-choi-ceo-of-furry-fairy-a-good-doctor-is-one-who-listens-to-patients\/"},"modified":"2026-01-22T11:08:09","modified_gmt":"2026-01-22T02:08:09","slug":"qa-dr-jinho-choi-ceo-of-furry-fairy-a-good-doctor-is-one-who-listens-to-patients","status":"publish","type":"post","link":"https:\/\/minishnewsroom.com\/en\/qa-dr-jinho-choi-ceo-of-furry-fairy-a-good-doctor-is-one-who-listens-to-patients\/","title":{"rendered":"[Q&amp;A] Dr. Jinho Choi, CEO of Furry Fairy: &#8220;A good doctor is one who listens to patients&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" height=\"1024\" width=\"771\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/re%EC%B5%9C%EC%A7%84%ED%98%B8%EC%9B%90%EC%9E%A5_04.jpg?resize=771%2C1024&#038;ssl=1\" alt=\"Seated male doctor in white coat, soft smile and glasses\" class=\"wp-image-13425\"\/><figcaption class=\"wp-element-caption\">Dr. Jinho Choi, Director of Mini Shi Dental Hospital<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">&#8220;To me, a good doctor is a doctor who listens to his patients.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">Dr. Jinho Choi, a founding member of Minish Dental Hospital, has been with the organization for nine years. He has been following the philosophy of &#8220;preserving natural teeth&#8221; since his days as a dentist, and is currently the vice president of the Korean Society of Biomimetic Dentistry and an advisor to the development of Minish technology. <\/p>\n\n<p class=\"wp-block-paragraph\">An &#8220;integrative care&#8221; specialist who treats the entire mouth, from cavities to dental implants, he is affectionately known to his patients as &#8220;The Hairy One&#8221; for his treatment plans that take into account both medical principles and his patients&#8217; lives. Below is a brief interview. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Q. Can you tell us a little bit about yourself?  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">I am Dr. Jinho Choi, Director of the Department of Integrated Care at Minish Dental Hospital. He has been with Minish for 9 years, starting from his dental school days and participating as a founding member in the opening of the hospital. <\/p>\n\n<p class=\"wp-block-paragraph\">In addition to practicing dentistry, he is currently working on the future of dentistry in various roles, including advising on the development of Minish technology, teaching Minish courses, and serving as vice president of the Korean Society of Biomimetic Dentistry.<\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ucd5c\uc9c4\ud638 \uc6d0\uc7a5 (\ubbf8\ub2c8\uc26c\uce58\uacfc\ubcd1\uc6d0)\" src=\"https:\/\/player.vimeo.com\/video\/1144707792?h=4eb8b3fc0d&amp;dnt=1&amp;app_id=122963\" width=\"563\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Q. Why did you get involved as a founding member?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Even when Minish wasn&#8217;t as famous as it is today, its philosophy of &#8220;keeping your natural teeth&#8221; was unwavering, and its values were exactly what I was looking for. <\/p>\n\n<p class=\"wp-block-paragraph\">As someone who has seen the technology up close, Minish has been a &#8220;no-brainer&#8221; for me to use myself, and it has grown to the point where international doctors come to learn the technology.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Q. What is integrated care and how is it different from other practices?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Integrative dentistry is a holistic approach to oral health, where we diagnose and plan for a patient&#8217;s problems in a holistic manner, not just front teeth whitening, but also cavities, endodontics, implants, and TMJ treatment. <br\/><br\/>Patients often come to me with both functional and aesthetic concerns, such as broken teeth in an accident, severe tooth decay, or missing teeth. It&#8217;s my job to prioritize the best treatment based on medical criteria and the patient&#8217;s social situation. <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LN_74m3qeNg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Q. Isn&#8217;t there a conflict between the &#8216;save the natural teeth&#8217; philosophy and implant treatment?  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Not at all, dental work is irreversible, so we try to be as conservative as possible, but if it&#8217;s already irreversible, dental implants are often the best way to preserve it. <br\/><br\/>It&#8217;s what comes after that matters. For example, after endodontic treatment, choosing a minish over a traditional crown minimizes tooth removal and preserves a little more of the original tooth.   <br\/><br\/>The philosophy of preservation is not whether or not to implant, but how to do it.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Q. You are also the vice president of the Korean Society of Biomimetic Dentistry, what is your specialty?  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">A field that applies scientific principles to dental care to create more sophisticated and human-friendly treatments.  <br\/><br\/>It&#8217;s a process of rethinking dental care from the perspective of basic sciences like physics and materials, which is in line with Minish&#8217;s goal of recreating natural teeth. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Q. I&#8217;m curious about your practice philosophy.  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">To me, a good doctor is one who &#8220;listens to the patient&#8221;. My goal is to create a plan of care that honors the patient&#8217;s life, and it&#8217;s a great pleasure to have my patients affectionately remember me as &#8220;Dr. Furry&#8221;.  <br\/><br\/>If you have a dental phobia, I&#8217;ve been through a Minish treatment myself, and I&#8217;m happy to explain the pain and process honestly to put you at ease.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" height=\"1024\" width=\"683\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/%EC%B5%9C%EC%A7%84%ED%98%B8-%EC%9B%90%EC%9E%A5_12%EC%9D%98-%EC%82%AC%EB%B3%B8.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"A man in a medical uniform, wearing an eco-friendly hat and glasses, looking at a phone on the wall.\" class=\"wp-image-13429\"\/><figcaption class=\"wp-element-caption\">In addition to his practice, Dr. Choi adds academic depth by serving as a technology development advisor for Minish Technology and vice president of the Korean Society of Biomimetic Dentistry.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Q7. Finally, how would you like to be remembered as a doctor?   <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For me, Minish is &#8220;a laboratory to try out the future of dentistry first and a place to protect the lives of patients.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">I want to be remembered for more than just fixing teeth, I want to be remembered as a doctor who protects the quality of life of my patients. I will continue to grow and become a little more than I was in the past. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;To me, a good doctor is a doctor who listens to his patients.&#8221; Dr. Jinho Choi, a founding member of Minish Dental Hospital, has been with the organization for nine years. He has been following the philosophy of &#8220;preserving natural teeth&#8221; since his days as a dentist, and is currently the vice president of the [&hellip;]<\/p>\n","protected":false},"author":253175243,"featured_media":13708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[122391],"tags":[122402,121463,121456],"class_list":["post-13701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doctors","tag-jinho-choi","tag-minish-dental-hospital","tag-minish-technology"],"acf":{"slide":"","new_exclude":[],"popular_status":"\ubd80","popular_order":"","excerpt":"\"Minish is a laboratory for previewing the future of dentistry, and a valuable space for protecting patients' lives.\"  \n\nDr. Jinho Choi, a founding member of Minish Dental Hospital, has been with the organization for nine years. He was attracted to the firm philosophy of 'natural tooth preservation' from his days at Today Dental Clinic and laid the foundation for the Minish ecosystem.   \n\nHe is currently advising on technology development and serving as vice president of the Korean Society of Biomimetic Dentistry. Through \"integrated care,\" which is a comprehensive design of the entire oral cavity, from caries to endodontics to implants, he finds the optimal point between medical principles and the patient's situation. 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