{"id":14267,"date":"2026-02-25T16:00:17","date_gmt":"2026-02-25T07:00:17","guid":{"rendered":"https:\/\/minishnewsroom.com\/going-viral-starts-with-choi-hyun-seok-star-chefs-choose-for-a-reason\/"},"modified":"2026-03-03T18:01:59","modified_gmt":"2026-03-03T09:01:59","slug":"going-viral-starts-with-choi-hyun-seok-star-chefs-choose-for-a-reason","status":"publish","type":"post","link":"https:\/\/minishnewsroom.com\/en\/going-viral-starts-with-choi-hyun-seok-star-chefs-choose-for-a-reason\/","title":{"rendered":"Going viral starts with Choi Hyun-Seok&#8230;star chefs choose for a reason"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tooth Restoration Delicious Minish<\/strong><\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DUkYqx6iddI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">Chefs Hyunseok Choi and Ho Young Jung join the Minish family.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">A series of star chefs leading the Korean gastronomic trend are undergoing Minish treatment. The first was Choi Hyun-seok, a first-generation star chef who completed treatment last August.   <\/p>\n\n<p class=\"wp-block-paragraph\">His high level of satisfaction has spread by word of mouth among his fellow chefs, attracting top chefs in their respective fields, including Japanese cuisine master Chung Ho-young, Michelin One Star Kim Sung-woon, young tycoon Kim Hoon, and the pinnacle of high-end kaiseki, Shin Hyun-do.<\/p>\n\n<p class=\"wp-block-paragraph\">One reason for this is the changing role of the chef. With frequent media appearances and on-site interactions, such as &#8220;refrigerator, please&#8221; and &#8220;black and white chef,&#8221; the chef&#8217;s impression is directly related to the image and trust of the restaurant. <\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ud751\ubc31\uc694\ub9ac\uc0ac2 \uae40\ud6c8 \uc170\ud504\uac00 \ub9d0\ud558\ub294 \u2018\uc88b\uc740 \uc694\ub9ac\uc0ac\u2019\uc758 \uae30\uc900\uc740? #\ubbf8\ub2c8\uc26c #\uc170\ud504\uae40\ud6c8\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/0x9VJQ0Mra0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Chef Kim Hoon, who owns Ssam Ssam Ssam on Yongridan-gil, said his smile became more confident after receiving the Minish treatment.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Chef Kim Hoon of Ssam Ssam Ssam said, &#8220;I&#8217;ve noticed a difference in the way I treat my customers since I&#8217;m more confident with my smile.&#8221; &#8220;When chefs smile, customers feel more comfortable and enjoy the space.<\/p>\n\n<p class=\"wp-block-paragraph\">The treatment resonated with him. Minish&#8217;s approach to preserving the natural function of teeth while enhancing their aesthetics is similar to chefs&#8217; culinary philosophies. &#8220;Just as cooking starts with a deep understanding of the ingredients, I felt a great deal of trust in the way Minish understands the function of teeth and restores them to health,&#8221; says Chef Shin.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" height=\"534\" width=\"800\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/02\/re_%EC%8B%A0%ED%98%84%EB%8F%84%EC%B9%BC%EB%A7%88%EC%B9%B4%EC%84%B8.jpg?resize=800%2C534&#038;ssl=1\" alt=\"Portrait of a man in a black shirt with his arms crossed, with plants and a modern interior in the background.\" class=\"wp-image-14241\"\/><figcaption class=\"wp-element-caption\">Chef Shin Hyun-do &#8220;Kalmakase&#8221; Shin, who appeared on &#8220;Black and White Chef 2,&#8221; is a big believer in the Minish treatment philosophy of restoring tooth function.  <\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">For chefs who are making a name for themselves in and out of the kitchen, a smile is the icing on the cake. That&#8217;s why star chefs are flocking to Minish. &#8220;It&#8217;s not often that word-of-mouth spreads so quickly among professionals in a field,&#8221; says Isora Isora, head of influencer team, &#8220;and we take it as a sign of trust in the treatment.&#8221;  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tooth Restoration Delicious Minish A series of star chefs leading the Korean gastronomic trend are undergoing Minish treatment. The first was Choi Hyun-seok, a first-generation star chef who completed treatment last August. His high level of satisfaction has spread by word of mouth among his fellow chefs, attracting top chefs in their respective fields, including [&hellip;]<\/p>\n","protected":false},"author":253175243,"featured_media":14269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[121434],"tags":[122473,122472,121602,121459,122471,121455,121456],"class_list":["post-14267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","tag-chef-hoon-kim","tag-hyundo-shin","tag-hyunseok-choi","tag-interest-spikes","tag-kalmakase","tag-minish","tag-minish-technology"],"acf":{"slide":"","new_exclude":[],"popular_status":"\ubd80","popular_order":"","excerpt":"A series of star chefs leading the Korean gastronomic trend are undergoing Minish treatment. The first was Choi Hyun-seok, who completed treatment in August last year.   \nHis high level of satisfaction has spread by word of mouth among his fellow chefs, attracting top chefs in their respective fields, including Japanese cuisine master Chung Ho-young, Michelin One Star Kim Sung-woon, young tycoon Kim Hoon, and the pinnacle of high-end kaiseki, Shin Hyun-do.\nOne of the reasons for this is the changing role of the chef. With frequent media appearances and on-site interactions, such as \"refrigerator, please\" and \"black and white chef,\" the chef's impression is directly related to the image and trust of the restaurant. "},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/02\/%EC%85%B0%ED%94%84%EB%AF%B8%EB%8B%88%EC%89%AC.png?fit=1160%2C685&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pfUXdh-3I7","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11575,"url":"https:\/\/minishnewsroom.com\/en\/k-league-star-lee-jong-kyu-minish-with-his-wife-i-needed-more-because-im-an-athlete\/","url_meta":{"origin":14267,"position":0},"title":"K-League star Lee Jong-kyu, Minish Veneers with his wife &#8220;I needed more because I&#8217;m an athlete&#8221;","author":"see heerah","date":"2025\ub144 November 21\uc77c","format":false,"excerpt":"Daejeon Hana Citizens striker Lee Min-kyu, a professional soccer player, is most often told that his facial expression has changed. He's been spotted smiling on and off the field since receiving Minish Veneers, and we talked to him and his wife about how their smiles have changed. The 2025 K\u2026","rel":"","context":"In &quot;Before &amp; After&quot;","block_context":{"text":"Before &amp; After","link":"https:\/\/minishnewsroom.com\/en\/category\/minish\/before-after\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/11\/%EC%A3%BC%EB%AF%BC%EA%B7%9C%EB%B6%80%EB%B6%8000.jpg?fit=1080%2C664&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/11\/%EC%A3%BC%EB%AF%BC%EA%B7%9C%EB%B6%80%EB%B6%8000.jpg?fit=1080%2C664&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/11\/%EC%A3%BC%EB%AF%BC%EA%B7%9C%EB%B6%80%EB%B6%8000.jpg?fit=1080%2C664&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/11\/%EC%A3%BC%EB%AF%BC%EA%B7%9C%EB%B6%80%EB%B6%8000.jpg?fit=1080%2C664&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/11\/%EC%A3%BC%EB%AF%BC%EA%B7%9C%EB%B6%80%EB%B6%8000.jpg?fit=1080%2C664&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":13701,"url":"https:\/\/minishnewsroom.com\/en\/qa-dr-jinho-choi-ceo-of-furry-fairy-a-good-doctor-is-one-who-listens-to-patients\/","url_meta":{"origin":14267,"position":1},"title":"[Q&amp;A] Dr. Jinho Choi, CEO of Furry Fairy: &#8220;A good doctor is one who listens to patients&#8221;","author":"see heerah","date":"2026\ub144 January 21\uc77c","format":false,"excerpt":"Dr. Jinho Choi, Director of Mini Shi Dental Hospital \"To me, a good doctor is a doctor who listens to his patients.\" Dr. Jinho Choi, a founding member of Minish Dental Hospital, has been with the organization for nine years. He has been following the philosophy of \"preserving natural teeth\"\u2026","rel":"","context":"In &quot;Doctors&quot;","block_context":{"text":"Doctors","link":"https:\/\/minishnewsroom.com\/en\/category\/inside\/doctors\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/s%EC%B5%9C%EC%A7%84%ED%98%B8%EC%9B%90%EC%9E%A5_04.jpg?fit=1000%2C824&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/s%EC%B5%9C%EC%A7%84%ED%98%B8%EC%9B%90%EC%9E%A5_04.jpg?fit=1000%2C824&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/s%EC%B5%9C%EC%A7%84%ED%98%B8%EC%9B%90%EC%9E%A5_04.jpg?fit=1000%2C824&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/s%EC%B5%9C%EC%A7%84%ED%98%B8%EC%9B%90%EC%9E%A5_04.jpg?fit=1000%2C824&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":10774,"url":"https:\/\/minishnewsroom.com\/en\/tell-them-im-relieved-the-doctor-took-care-of-everything-feel-like-im-part-of-the-minish-community\/","url_meta":{"origin":14267,"position":2},"title":"&#8220;Tell them I&#8217;m relieved the doctor took care of everything&#8221; &#8220;Feel like I&#8217;m part of the Minish community&#8221;","author":"\ubbf8\ub2c8\uc26c\ub274\uc2a4\ub8f8","date":"2025\ub144 May 19\uc77c","format":false,"excerpt":"[100 days after the opening of Isalie Dental Clinic No. 1, Seolleung Station] Dr. Kim Sung-ho \"Proven system mini dental clinic compressed model\"Dr. Jin Hye-min \"Higher consent rate due to more conversations and bonding with patients\" From left to right, Dr. Jin Hye-min, Dr. Kim Sung-ho, CEO of Minish Technology,\u2026","rel":"","context":"In &quot;Focus&quot;","block_context":{"text":"Focus","link":"https:\/\/minishnewsroom.com\/en\/category\/inside\/focus\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":15211,"url":"https:\/\/minishnewsroom.com\/en\/20-years-of-know-how-in-aesthetic-treatment-creating-a-standard-for-healthy-change\/","url_meta":{"origin":14267,"position":3},"title":"&#8220;20 years of know-how in aesthetic treatment&#8230;creating a standard for &#8216;healthy change'&#8221;","author":"see heerah","date":"2026\ub144 May 7\uc77c","format":false,"excerpt":"Introducing Minish Providers [Minish Provider] Dr. Hee Sung Ryu, CEO of Star White Dental Star White Dental Clinic in Haeundae, Busan, is the center of the skilled know-how of Dr. Ryu Hee-sung, who has been practicing aesthetic treatments for over 20 years. 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Kang took first place in the individual competition at the World Archery Championships in September, while KLPGA star Park is looking to win her first title in seven years. 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