{"id":14381,"date":"2026-03-06T17:37:51","date_gmt":"2026-03-06T08:37:51","guid":{"rendered":"https:\/\/minishnewsroom.com\/rak-sun-choi-appointed-director-of-the-korean-hospital-public-relations-association\/"},"modified":"2026-04-08T11:57:07","modified_gmt":"2026-04-08T02:57:07","slug":"rak-sun-choi-appointed-director-of-the-korean-hospital-public-relations-association","status":"publish","type":"post","link":"https:\/\/minishnewsroom.com\/en\/rak-sun-choi-appointed-director-of-the-korean-hospital-public-relations-association\/","title":{"rendered":"Rak Sun Choi Appointed Director of the Korean Hospital Public Relations Association"},"content":{"rendered":"\n

Three years in the making, I got my eye stamp“Be responsible and spread the word about Minish”<\/strong><\/p>\n\n

\"Man
Choi Raekseon Minish Technology Communications<\/figcaption><\/figure>\n\n

Choi Rak-sun, head of the communications department, who is in charge of public relations for the headquarters and dental hospital, has been appointed as an external cooperation officer of the Korean Hospital Public Relations Association in 2026. <\/p>\n\n

The Korea Hospital Public Relations Association, which is celebrating its 30th anniversary this year, is a professional organization for medical public relations with members from major university hospitals across the country, including Seoul National University Hospital and Samsung Medical Center. It was established for the purpose of researching and developing the medical public relations system, developing members’ capabilities, and promoting cooperation among organizations. <\/p>\n\n

Since 2024, the communications office has attended the association’s quarterly seminars and general meetings without fail. They have been honored by the presidency for their sleepy-eyed attendance and in-kind sponsorships such as oral spa vouchers. <\/p>\n\n

“It is unusual for a specialty hospital publicist to serve as a board member of an association focused on university hospitals,” said Choi, “and we will do our best to make Minish widely known in the medical community with that responsibility.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Three years in the making, I got my eye stamp“Be responsible and spread the word about Minish” Choi Rak-sun, head of the communications department, who is in charge of public relations for the headquarters and dental hospital, has been appointed as an external cooperation officer of the Korean Hospital Public Relations Association in 2026. The […]<\/p>\n","protected":false},"author":253175243,"featured_media":14384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[121439],"tags":[122496,121456],"class_list":["post-14381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notice","tag-director-korea-hospital-public-relations-association","tag-minish-technology"],"acf":{"slide":"","new_exclude":["\ucd5c\uc2e0\uc81c\uc678"],"popular_status":"\ubd80","popular_order":"","excerpt":"Choi Rak-sun, head of the communications department, who is in charge of public relations for the headquarters and dental hospital, has been appointed as an external cooperation officer of the Korean Hospital Public Relations Association in 2026. \nThe Korea Hospital Public Relations Association, which is celebrating its 30th anniversary this year, is a professional organization for medical public relations with members from major university hospitals across the country, including Seoul National University Hospital and Samsung Medical Center. It was established for the purpose of researching and developing the medical public relations system, developing members' capabilities, and promoting cooperation between organizations. "},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/03\/2%EB%A9%B4_%EC%B5%9C%EB%9D%BD%EC%84%A0.png?fit=500%2C500&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pfUXdh-3JX","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11652,"url":"https:\/\/minishnewsroom.com\/en\/minish-inside-us-pr-education-were-at-the-cronkite-agency-final-presentation\/","url_meta":{"origin":14381,"position":0},"title":"Minish, Inside US PR Education… We’re at the Cronkite Agency Final Presentation","author":"see heerah","date":"2025\ub144 November 27\uc77c","format":false,"excerpt":"After analyzing Minish's strengths, pitfalls, and competing brands, PR students Casey Castro and Kaylin Amijo from Arizona State University's Cronkite School of Journalism and Mass Communications analyzed Minish's strategy for approaching the U.S. press and social media going forward. 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It's a universal value, not just in the U.S., but everywhere else in the world, and Minish sees itself as an investment in the consumer's own perfect smile.\" Professor John Nicoletti, who met with the Cronkite\u2026","rel":"","context":"In "Focus"","block_context":{"text":"Focus","link":"https:\/\/minishnewsroom.com\/en\/category\/inside\/focus\/"},"img":{"alt_text":"John Nicoletti Arizona State University","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%A1%B4.jpg?fit=1200%2C830&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%A1%B4.jpg?fit=1200%2C830&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%A1%B4.jpg?fit=1200%2C830&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%A1%B4.jpg?fit=1200%2C830&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%A1%B4.jpg?fit=1200%2C830&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9432,"url":"https:\/\/minishnewsroom.com\/en\/sungbaek-park-team-leader-of-kangbuk-samsung-hospital-branding-is-the-process-of-finding-the-identity-of-the-hospital-by-the-members-themselves\/","url_meta":{"origin":14381,"position":2},"title":"Sungbaek Park, Team Leader of Kangbuk Samsung Hospital “Branding is the process of finding the identity of the hospital by the members themselves”","author":"see heerah","date":"2025\ub144 August 1\uc77c","format":false,"excerpt":"It's not a one-way street from the top downIt needs to permeate the hospital beyond slogans. \"The smiles of our employees, their counseling attitudes, etc. become the brand of the hospital,\" said Park Sung-baek, head of the public relations team at Kangbuk Samsung Hospital. \"What if even my staff can't\u2026","rel":"","context":"In "Notice"","block_context":{"text":"Notice","link":"https:\/\/minishnewsroom.com\/en\/category\/press\/notice\/"},"img":{"alt_text":"Photo by Sungbaek Park","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/2%EB%A9%B4_%EB%B0%95%EC%84%B1%EB%B0%B1%ED%8C%80%EC%9E%A5-%EA%B0%95%EB%B6%81%EC%82%BC%EC%84%B1%EB%B3%91%EC%9B%90%EA%B0%95%EC%97%B0.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/2%EB%A9%B4_%EB%B0%95%EC%84%B1%EB%B0%B1%ED%8C%80%EC%9E%A5-%EA%B0%95%EB%B6%81%EC%82%BC%EC%84%B1%EB%B3%91%EC%9B%90%EA%B0%95%EC%97%B0.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/2%EB%A9%B4_%EB%B0%95%EC%84%B1%EB%B0%B1%ED%8C%80%EC%9E%A5-%EA%B0%95%EB%B6%81%EC%82%BC%EC%84%B1%EB%B3%91%EC%9B%90%EA%B0%95%EC%97%B0.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/2%EB%A9%B4_%EB%B0%95%EC%84%B1%EB%B0%B1%ED%8C%80%EC%9E%A5-%EA%B0%95%EB%B6%81%EC%82%BC%EC%84%B1%EB%B3%91%EC%9B%90%EA%B0%95%EC%97%B0.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/2%EB%A9%B4_%EB%B0%95%EC%84%B1%EB%B0%B1%ED%8C%80%EC%9E%A5-%EA%B0%95%EB%B6%81%EC%82%BC%EC%84%B1%EB%B3%91%EC%9B%90%EA%B0%95%EC%97%B0.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10889,"url":"https:\/\/minishnewsroom.com\/en\/perspectivedesigner-yonghoo-park-minish-needs-futuremarking-rather-than-benchmarking\/","url_meta":{"origin":14381,"position":3},"title":"PerspectiveDesigner Yonghoo Park “Minish needs futuremarking rather than benchmarking”","author":"see heerah","date":"2025\ub144 July 7\uc77c","format":false,"excerpt":"Learn to ask what if questions that led to Kakao's differentiated services Minish was founded by Park Yong-hoo, former head of public relations at Kakao, head of communications at Elegant Brothers, and marketing strategy advisor at Samsung Electronics. 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