{"id":15442,"date":"2026-05-15T09:35:16","date_gmt":"2026-05-15T00:35:16","guid":{"rendered":"https:\/\/minishnewsroom.com\/well-deliver-minish-values-sharper-and-farther\/"},"modified":"2026-05-20T17:14:34","modified_gmt":"2026-05-20T08:14:34","slug":"well-deliver-minish-values-sharper-and-farther","status":"publish","type":"post","link":"https:\/\/minishnewsroom.com\/en\/well-deliver-minish-values-sharper-and-farther\/","title":{"rendered":"&#8220;We&#8217;ll deliver Minish values sharper and farther&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Taehoon Kim, Deputy CEO<br\/>Brand, Marketing, and Commerce Expert<\/strong><\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"836\" src=\"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260512_155525475.jpg?resize=800%2C836&#038;ssl=1\" alt=\"A man with medium-length black hair is wearing a brown suede jacket, smiling and looking at the camera.\" class=\"wp-image-15268\" srcset=\"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260512_155525475.jpg?resize=980%2C1024&amp;ssl=1 980w, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260512_155525475.jpg?resize=287%2C300&amp;ssl=1 287w, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260512_155525475.jpg?resize=768%2C803&amp;ssl=1 768w, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260512_155525475.jpg?resize=1200%2C1254&amp;ssl=1 1200w, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260512_155525475.jpg?w=1246&amp;ssl=1 1246w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Taehoon Kim, Vice President of Minish Technology<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">I joined Minish for two reasons: first, Minish&#8217;s technology philosophy is a complete brand story in itself. It&#8217;s rare to find a brand where the product, technology, and customer experience are woven into a single narrative. <\/p>\n\n<p class=\"wp-block-paragraph\">Second, the B2B2C platform structure with over 100 ecosystem hospitals. We knew that with the right brand strategy and commerce design, Minish could scale into an &#8220;oral healthcare platform&#8221;. <\/p>\n\n<p class=\"wp-block-paragraph\">Good products and authentic processes are the starting point for a brand, not the finish line. Minish already has that starting point, and all that&#8217;s left is to communicate that value more clearly and farther to customers. I joined because I wanted to do it and believed I could do it well.  <\/p>\n\n<p class=\"wp-block-paragraph\">I&#8217;ve been designing brands, advertising, and commerce at the forefront of internet, telecommunications, and media for 25 years. As Head of Marketing at Daum (now Kakao) and then SKT, I led annual growth of over 200 billion won.   <\/p>\n\n<p class=\"wp-block-paragraph\">At LG Management Institute and LG U+, he was responsible for converting customer assets into ad-commerce business models as the head of the ad-commerce business unit. He has been at the forefront of AI-based advertising and commerce by investing in and advising over 20 ventures. He has published two books and has a new book, &#8220;All About AX Business,&#8221; coming out soon.  <\/p>\n\n<p class=\"wp-block-paragraph\">What I&#8217;ve learned at the top of each of these different industries is the same. That brands are built on structure, not words, that advertising is built on customers&#8217; time, not messages, and that commerce is the sum of relationships, not transactions. <\/p>\n\n<p class=\"wp-block-paragraph\">Moving forward, we will redefine the brand architecture and build an integrated marketing communications (IMC) system, and together with our employees, we will transform Minish from a &#8216;New\/Niche&#8217; brand to an innovative brand that redefines its own category. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taehoon Kim, Deputy CEOBrand, Marketing, and Commerce Expert I joined Minish for two reasons: first, Minish&#8217;s technology philosophy is a complete brand story in itself. It&#8217;s rare to find a brand where the product, technology, and customer experience are woven into a single narrative. Second, the B2B2C platform structure with over 100 ecosystem hospitals. We [&hellip;]<\/p>\n","protected":false},"author":253175243,"featured_media":15443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[121631],"tags":[121456,122617],"class_list":["post-15442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-minish-technology","tag-taehoon-kim-2"],"acf":{"slide":"","new_exclude":[],"popular_status":"\ubd80","popular_order":"","excerpt":"I joined Minish for two reasons: first, Minish's technology philosophy is a complete brand story in itself. It's rare to find a brand where the product, technology, and customer experience are woven into a single narrative.   \nSecond, the B2B2C platform structure with over 100 ecosystem hospitals. We knew that with the right brand strategy and commerce design, Minish could scale as an \"oral healthcare platform\".   \nA good product and authentic process are the starting point for your brand, not the end."},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260512_155525475.jpg?fit=1246%2C1302&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pfUXdh-414","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15773,"url":"https:\/\/minishnewsroom.com\/en\/chef-ho-young-jung-good-food-makes-you-smile\/","url_meta":{"origin":15442,"position":0},"title":"Chef Ho Young Jung &#8220;Good food makes you smile&#8221;","author":"\ubbf8\ub2c8\uc26c\ub274\uc2a4\ub8f8","date":"2026\ub144 June 4\uc77c","format":false,"excerpt":"\"Food is excitement.\" Chef Jeong has been in the kitchen for 28 years, since 1999. Throughout the interview, he talks about people and pleasure instead of fancy recipes and techniques. 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