{"id":15923,"date":"2026-06-25T14:52:01","date_gmt":"2026-06-25T05:52:01","guid":{"rendered":"https:\/\/minishnewsroom.com\/from-patient-to-customer-now-theyre-looking-right-into-our-hearts\/"},"modified":"2026-06-26T15:09:46","modified_gmt":"2026-06-26T06:09:46","slug":"from-patient-to-customer-now-theyre-looking-right-into-our-hearts","status":"publish","type":"post","link":"https:\/\/minishnewsroom.com\/en\/from-patient-to-customer-now-theyre-looking-right-into-our-hearts\/","title":{"rendered":"From \u201cPatient\u201d to \u201cCustomer\u201d\u2026 Now They\u2019re Looking Right Into Our Hearts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Treatment plans are shared and finalized the day before<br\/>to ensure time is set aside to better understand patients<br\/>and to provide optimal service on the day of the visit<br\/>, with about 30 managers and staff members participating in deliberations<\/strong><\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" height=\"426\" width=\"800\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/06\/%EC%A7%84%EB%A3%8C%ED%9A%8C%EC%9D%98.jpg?resize=800%2C426&#038;ssl=1\" alt=\"\" class=\"wp-image-15893\"\/><figcaption class=\"wp-element-caption\">A scene from the morning meeting, where patients are viewed not as medical cases but as people with whom we build relationships.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Every day at 8:50 a.m., the day at Minish Dental Hospital begins with a comprehensive analysis of patients\u2014now referred to as \u201ccustomers.\u201d A month ago, the clinical meetings\u2014which used to focus on sharing patients\u2019 symptoms and treatment plans\u2014were transformed into sessions dedicated to identifying customer acquisition channels, relationships with referrers, and customer characteristics, with the goal of improving patient satisfaction. Approximately 30 key managers\u2014including the hospital directors, dental technicians, clinic staff, and marketing personnel\u2014gather in one place to put their heads together.  <\/p>\n\n<p class=\"wp-block-paragraph\">The goal of the meeting is to share insights on \u201cwhat this patient wants\u201d and to determine \u201cwhat each department can do to ensure patient satisfaction.\u201d Together, we assess whether the patient prioritizes shorter treatment times, is sensitive to pain and therefore requires pain-free treatment, or is particularly sensitive to wait times. <\/p>\n\n<p class=\"wp-block-paragraph\">These meetings are possible because discussions regarding patient care are completed in advance. The clinical aspects\u2014such as symptoms and treatment plans\u2014are reviewed the previous afternoon when the department heads meet separately to prepare for the next day\u2019s patient consultations. As a result, during the morning meetings, rather than rehashing the patients\u2019 conditions, the team can focus entirely on examining each patient in depth.  <\/p>\n\n<p class=\"wp-block-paragraph\">Park Hye-in, Director of Counseling, cited \u201cviewing patients not as mere patients but from the perspective of \u2018relationships\u2019\u201d as the biggest change. She explained that by examining how patients came to know about the hospital and why they were referred, the staff came to understand not only the medical care itself but also the values patients expect from the hospital and the basis of their trust. <\/p>\n\n<p class=\"wp-block-paragraph\">This shift in the way meetings are conducted has transformed the nature of customer interactions. When a customer arrives through a referral, staff are now able to assist them with full knowledge of who referred them; since information about the customer\u2019s professional background and personality is also shared, this enables a more nuanced and refined small talk. Director Kim Su-jeong said, \u201cWhereas each department used to manage customers separately, now the consultation room, treatment room, CRM, and marketing teams all operate based on the same information,\u201d adding, \u201cThis ensures that customers have a consistent experience at every touchpoint.\u201d  <\/p>\n\n<p class=\"wp-block-paragraph\">In this regard, efforts to enhance the Customer Relationship Management (CRM) system are also gaining momentum. The CRM system, which is built on customer data, allows for an intuitive understanding of customer distribution and referral trends, and is expected to be widely utilized to boost the hospital\u2019s revenue and customer satisfaction. <\/p>\n\n<p class=\"wp-block-paragraph\">Jeong Hwa-young, General Manager, said, \u201cWe are focusing on deeply understanding each and every customer, going beyond simply providing treatment.\u201d She added, \u201cAs these efforts become more systematized through CRM and IT solutions, we expect this to enhance the quality of the customer experience and lay the foundation for a virtuous cycle that leads to repeat visits and referrals.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every day at 8:50 a.m., the day at Minish Dental Hospital begins with a comprehensive analysis of patients\u2014now referred to as \u201ccustomers.\u201d The clinical meetings, which used to focus on sharing patients\u2019 symptoms and treatment plans, have, for the past month, shifted to a forum for identifying customer acquisition channels, relationships with referrers, and customer characteristics\u2014all with the goal of improving patient satisfaction.   <\/p>\n","protected":false},"author":253175239,"featured_media":15925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[121434],"tags":[122694,122695,121463,121916,121456],"class_list":["post-15923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","tag-clinical-conference","tag-customer-satisfaction","tag-minish-dental-hospital","tag-minish-institute-of-technology","tag-minish-technology"],"acf":{"slide":"","new_exclude":[],"popular_status":"\ubd80","popular_order":"","excerpt":"Every day at 8:50 a.m., the day at Minish Dental Hospital begins with a comprehensive analysis of patients\u2014now referred to as \u201ccustomers.\u201d The clinical meetings, which used to focus on sharing patients\u2019 symptoms and treatment plans, have, for the past month, shifted to a forum for identifying customer referral sources, relationships with referrers, and customer characteristics\u2014all with the goal of improving patient satisfaction.   "},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/06\/%EC%A7%84%EB%A3%8C%ED%9A%8C%EC%9D%98.jpg?fit=1920%2C1022&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pfUXdh-48P","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10774,"url":"https:\/\/minishnewsroom.com\/en\/tell-them-im-relieved-the-doctor-took-care-of-everything-feel-like-im-part-of-the-minish-community\/","url_meta":{"origin":15923,"position":0},"title":"&#8220;Tell them I&#8217;m relieved the doctor took care of everything&#8221; &#8220;Feel like I&#8217;m part of the Minish community&#8221;","author":"\ubbf8\ub2c8\uc26c\ub274\uc2a4\ub8f8","date":"2025\ub144 May 19\uc77c","format":false,"excerpt":"[100 days after the opening of Isalie Dental Clinic No. 1, Seolleung Station] Dr. Kim Sung-ho \"Proven system mini dental clinic compressed model\"Dr. Jin Hye-min \"Higher consent rate due to more conversations and bonding with patients\" From left to right, Dr. Jin Hye-min, Dr. Kim Sung-ho, CEO of Minish Technology,\u2026","rel":"","context":"In &quot;Focus&quot;","block_context":{"text":"Focus","link":"https:\/\/minishnewsroom.com\/en\/category\/inside\/focus\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/05\/DSC09017.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":15055,"url":"https:\/\/minishnewsroom.com\/en\/minish-to-protect-your-teeth-gain-confidence-59-japanese-healthcare-workers-complete-minish-course\/","url_meta":{"origin":15923,"position":1},"title":"&#8220;Minish to Protect Your Teeth, Gain Confidence&#8221; 59 Japanese Healthcare Workers Complete Minish Course","author":"see heerah","date":"2026\ub144 April 20\uc77c","format":false,"excerpt":"The 17th Global Minish Course, held from April 16 to 18 at the Emerging Training Center in Jung-gu, Seoul, concluded with 59 graduates, including 32 Japanese dentists and 27 dental hygienists. In particular, this course was the first time that hospital-based companion training was introduced, enabling rapid implementation of Minish\u2026","rel":"","context":"In &quot;Focus&quot;","block_context":{"text":"Focus","link":"https:\/\/minishnewsroom.com\/en\/category\/inside\/focus\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/04\/SE-65b9a524-5ddf-4789-987c-ad55ed327e44.jpg?fit=966%2C493&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/04\/SE-65b9a524-5ddf-4789-987c-ad55ed327e44.jpg?fit=966%2C493&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/04\/SE-65b9a524-5ddf-4789-987c-ad55ed327e44.jpg?fit=966%2C493&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/04\/SE-65b9a524-5ddf-4789-987c-ad55ed327e44.jpg?fit=966%2C493&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":13822,"url":"https:\/\/minishnewsroom.com\/en\/content-teamwork-customer-engagement-isaly-solves-the-dentistry-success-equation\/","url_meta":{"origin":15923,"position":2},"title":"Content, teamwork, customer engagement&#8230; Isaly solves the dentistry success equation","author":"see heerah","date":"2026\ub144 January 23\uc77c","format":false,"excerpt":"A Year in the Life of Kim Sung Ho Isaly Dental School's Director General holds a plenary meeting with Minish Technology brand support staff. A year and a half ago, I vividly remember how I felt when Mr. Kang said, \"Why don't you take over Isaly Dental?\" I was half\u2026","rel":"","context":"In &quot;People&quot;","block_context":{"text":"People","link":"https:\/\/minishnewsroom.com\/en\/category\/inside\/people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/re-2%EB%A9%B4%EB%A9%94%EC%9D%B8%EC%82%AC%EC%A7%84.jpg?fit=1000%2C564&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/re-2%EB%A9%B4%EB%A9%94%EC%9D%B8%EC%82%AC%EC%A7%84.jpg?fit=1000%2C564&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/re-2%EB%A9%B4%EB%A9%94%EC%9D%B8%EC%82%AC%EC%A7%84.jpg?fit=1000%2C564&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2026\/01\/re-2%EB%A9%B4%EB%A9%94%EC%9D%B8%EC%82%AC%EC%A7%84.jpg?fit=1000%2C564&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":12136,"url":"https:\/\/minishnewsroom.com\/en\/my-journey-to-wear-my-teeth-for-life-going-global\/","url_meta":{"origin":15923,"position":3},"title":"My Journey to Wear My Teeth for Life&#8230;Going Global","author":"\ubbf8\ub2c8\uc26c\ub274\uc2a4\ub8f8","date":"2024\ub144 January 1\uc77c","format":false,"excerpt":"Minish goes global In March 2021, Jungho Kang, CEO of Minish Technology, began a journey to fulfill his lifelong goal of saving my teeth. He gave up his title as the head of a large and successful dental clinic in Gangnam to enter the wild world of business because he\u2026","rel":"","context":"In &quot;Story&quot;","block_context":{"text":"Story","link":"https:\/\/minishnewsroom.com\/en\/category\/minish\/story\/"},"img":{"alt_text":"Newsroom Thumbnail","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2024\/01\/%EB%89%B4%EC%8A%A4%EB%A3%B8%EC%8D%B8%EB%84%A4%EC%9D%BC_06.jpg?fit=1200%2C786&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2024\/01\/%EB%89%B4%EC%8A%A4%EB%A3%B8%EC%8D%B8%EB%84%A4%EC%9D%BC_06.jpg?fit=1200%2C786&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2024\/01\/%EB%89%B4%EC%8A%A4%EB%A3%B8%EC%8D%B8%EB%84%A4%EC%9D%BC_06.jpg?fit=1200%2C786&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2024\/01\/%EB%89%B4%EC%8A%A4%EB%A3%B8%EC%8D%B8%EB%84%A4%EC%9D%BC_06.jpg?fit=1200%2C786&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2024\/01\/%EB%89%B4%EC%8A%A4%EB%A3%B8%EC%8D%B8%EB%84%A4%EC%9D%BC_06.jpg?fit=1200%2C786&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9226,"url":"https:\/\/minishnewsroom.com\/en\/travel-agent-sales-pitch-direct-from-the-owner-90-first-day-booking-rate\/","url_meta":{"origin":15923,"position":4},"title":"Travel agent sales pitch, direct from the owner&#8230; 90% first-day booking rate","author":"see heerah","date":"2025\ub144 October 22\uc77c","format":false,"excerpt":"\"Worried about tooth alignment\" patients flock to usStrength in premium feesTime in the skin of the Japanese market Dr. Kim Sung-ho (right), director of Isalie Dental Clinic Sinnonhyeon Station, examines a Japanese patient's teeth. The Osaka consultation, which was organized in collaboration with a travel agency to raise awareness of\u2026","rel":"","context":"In &quot;Focus&quot;","block_context":{"text":"Focus","link":"https:\/\/minishnewsroom.com\/en\/category\/inside\/focus\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/10\/re-3%EB%A9%B4_%EC%98%A4%EC%82%AC%EC%B9%B4-1.jpg?fit=1200%2C1059&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/10\/re-3%EB%A9%B4_%EC%98%A4%EC%82%AC%EC%B9%B4-1.jpg?fit=1200%2C1059&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/10\/re-3%EB%A9%B4_%EC%98%A4%EC%82%AC%EC%B9%B4-1.jpg?fit=1200%2C1059&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/10\/re-3%EB%A9%B4_%EC%98%A4%EC%82%AC%EC%B9%B4-1.jpg?fit=1200%2C1059&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/10\/re-3%EB%A9%B4_%EC%98%A4%EC%82%AC%EC%B9%B4-1.jpg?fit=1200%2C1059&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9602,"url":"https:\/\/minishnewsroom.com\/en\/japanese-dentists-200-confident-after-being-treated-by-minish-himself\/","url_meta":{"origin":15923,"position":5},"title":"Japanese dentists &#8220;200% confident after being treated by Minish himself&#8221;","author":"see heerah","date":"2025\ub144 August 18\uc77c","format":false,"excerpt":"Four Japanese providers received Minish at Minish Dental Hospital. With the rapid expansion of Minish Provider Dentistry in Japan, local doctors are now traveling to Korea for Minish treatment. In the last three months, four Japanese dentists have completed treatment at Minish Dental Hospital. After learning the theory and practice\u2026","rel":"","context":"In &quot;Focus&quot;","block_context":{"text":"Focus","link":"https:\/\/minishnewsroom.com\/en\/category\/inside\/focus\/"},"img":{"alt_text":"How Japanese dentists were convinced by Minish after receiving treatment firsthand","src":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%9D%BC%EB%B3%B8-%EC%B9%98%EA%B3%BC%EC%9D%98%EC%82%AC.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%9D%BC%EB%B3%B8-%EC%B9%98%EA%B3%BC%EC%9D%98%EC%82%AC.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%9D%BC%EB%B3%B8-%EC%B9%98%EA%B3%BC%EC%9D%98%EC%82%AC.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%9D%BC%EB%B3%B8-%EC%B9%98%EA%B3%BC%EC%9D%98%EC%82%AC.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/minishnewsroom.com\/wp-content\/uploads\/2025\/08\/%EC%9D%BC%EB%B3%B8-%EC%B9%98%EA%B3%BC%EC%9D%98%EC%82%AC.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/posts\/15923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/users\/253175239"}],"replies":[{"embeddable":true,"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/comments?post=15923"}],"version-history":[{"count":1,"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/posts\/15923\/revisions"}],"predecessor-version":[{"id":15926,"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/posts\/15923\/revisions\/15926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/media\/15925"}],"wp:attachment":[{"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/media?parent=15923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/categories?post=15923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minishnewsroom.com\/en\/wp-json\/wp\/v2\/tags?post=15923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}