{"id":9450,"date":"2025-08-13T15:44:08","date_gmt":"2025-08-13T06:44:08","guid":{"rendered":"https:\/\/minishnewsroom.com\/seo-soo-kyung-pours-20-years-of-know-how-into-japan-with-k-lifestyle\/"},"modified":"2025-10-30T13:09:14","modified_gmt":"2025-10-30T04:09:14","slug":"seo-soo-kyung-pours-20-years-of-know-how-into-japan-with-k-lifestyle","status":"publish","type":"post","link":"https:\/\/minishnewsroom.com\/en\/seo-soo-kyung-pours-20-years-of-know-how-into-japan-with-k-lifestyle\/","title":{"rendered":"Seo Soo-kyung pours 20 years of know-how into Japan with K-Lifestyle"},"content":{"rendered":"\n

[Minish People] Soo Kyung Seo, CEO of Soo Style<\/strong>“Two things that changed my life: fashion and Minish<\/strong>“From styling celebrities to commerce to being a creator. With 20 years of experience in fashion and style, Soo Kyung Seo (43), CEO of Soo Style, is preparing to enter the Japanese market. The lifestyle brand, which is set to launch in February next year, will incorporate the company’s on-the-ground know-how and boundaryless spirit. Starting with beauty products, the brand will cover all aspects of life beyond fashion. <\/p>\n\n

“I’d like to see my 20 years of experience in Korea recognized overseas, and I’ve been working with Japanese companies and media for a while now, and I’ve seen the possibilities, especially since Japan is a detail-oriented culture, which fits in well with the perfectionist lifestyle I strive for.”<\/p>\n\n

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CEO Seo Soo Kyung at Minish Dental Hospital<\/figcaption><\/figure>\n\n

A 20-year journey from dream to reality<\/strong><\/p>\n\n

This spirit of challenge has been with him since he started in the industry more than 20 years ago. Seo has wanted to be a stylist since high school. He started in the industry at the age of 21 and has been in the field for over 20 years, serving as the “boss” and one of the most diligent staff members.<\/p>\n\n

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She also offers styling classes for the brand’s VIP customers.<\/p>\n\n

Even now, when collaborating with famous artists has become a way of life, he still says he “can’t call myself successful.” His definition of success has changed over the years. “Money used to be the measure of success, but now it’s more about ‘time freedom’. Being able to spend my time however I want, that’s the real success.”<\/p>\n\n

The turning point that made his name in the public eye was styling Girls’ Generation exclusively in 2013. Their global fandom was overwhelming at the time, and naturally, their outfits and styling became a focus of attention. As he worked around their schedules to perfect their style, his face and name began to be recognized. <\/p>\n\n

Capitalizing on the success of Girls’ Generation, she gradually expanded her activities. She pioneered new areas by entering home shopping and live commerce, and expanded her activities as a fashion and beauty creator during the corona pandemic. <\/p>\n\n

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A post shared by \uc11c\uc218\uacbd \uc2a4\ud0c0\uc77c\ub9ac\uc2a4\ud2b8 stylist (@soostyle83)<\/a><\/p><\/div><\/blockquote>