20 local dentists are expected to attend
Orange County’s first mini-sheath course
Minish Technology is hosting its first Minish course for dentists in the United States. This marks the company’s entry into the U.S., the world’s largest dental market.
The 15th Minish Course will take place October 24-26 at the VITA North America training center in Orange County, California, USA. About 20 local dentists will participate.
This is a premium program that costs $6000, which is 50% more than the typical course. This demonstrates Minish’s confidence in its proprietary technology and clinical know-how.
The global sales team began preparations immediately after the Beverly Hills seminar in May, calling more than 300 dental offices in California to explain the curriculum in a classic case of tweezer marketing.
The team worked with a dental laboratory to create more than 50 pre-made practice dentifoams. A total of 15 people will be traveling with us on this trip, including our North American sales team, content team, and leadership team.
Vita North America has been an active partner in organizing the event as well as providing the venue, expressing its high expectations for Minishtech and Minish’s entry into the U.S.
Starting with this course, the North America team plans to offer regular training twice a year. The strategy is to establish the Minish brand in the U.S., the world’s largest market.
“While preparing for the course, we could feel the friendly atmosphere of Minish,” said Boquang Henry, Global Head of Global Partners, “and it will be an important step in our expansion of providers and promotion of the excellence of Korean dental technology.”
