In charge of content production for Isalchi
A collaboration between Wanwoo Lim and Jisung Kim
Isalee Dental has been the talk of the town with its cute tooth characters on its official YouTube and Instagram. Minish Technology’s content team, Wanwoo Lim and Jisung Kim, are introducing a new type of content called ‘Anytoon’. Anytoon is a short-form content that delivers dental information in a cartoon format in an easy and fun way, and aims to communicate at the level of the public.
“We wanted to make it easier for people to learn dental common sense to protect their natural teeth in their daily lives, just like the purpose of Isalee Dental,” said Lim, explaining how they started Anytoon. “We wanted to create a virtuous cycle where customers would naturally flow to Isalee Dental and Minish brands (Minish, Dr. Minish, etc.) through our content.”
AI is essential to the production of animated toons. The production process is as follows: planning → storyboarding → scene image generation → video conversion → dubbing generation → video editing, and AI is actively utilized in all processes except video editing to improve efficiency and completeness.
AnyToon is already seeing impressive results in a short period of time. A recent post, “Resin Side Effects Most People Don’t Know About,” garnered 130,000 Instagram views and generated 2,096 engaging likes, comments, shares, and saves. It also gained 166 new followers in about a week, bringing IsalieDentistry’s official account to 1,274 followers.
The main audience is heavily female, with the largest share (50%) in the 24-35 age group. Among them, mothers with children and women who are about to get married stand out.
Comments are also positive. People say things like, “The characters are cute,” and “I love how you explain things in a way that’s easy to understand,” but they also share their concerns about dental care and ask specific questions, like, “What material is similar to enamel?” “I’m going to show this to my child for educational purposes.”
Anytoon is a new way to break down the barriers of dental information and connect brands and customers in a natural way. We look forward to seeing how Anytoon will continue to help more people protect their dental health in their daily lives through easy and fun content.
