Completion of Minish Exclusive Category
30 Providers Power
Minish has achieved the ‘Triple Crown’ of having its own category on all three major medical beauty platforms in Korea. The Minish category was launched on Gangnam Unni in January, Barbie Talk in July, and will be finalized on Goddess Ticket in August.
This means that Minish is recognized as a standalone treatment area on the platform, alongside common dental care items like implants, whitening, and more.
It’s unusual for a treatment modality that was only practiced at a specific hospital to be listed as a platform-wide category.
It is expected that 30 Minish provider dental clinics nationwide will join the platform at the same time, and the brand awareness and marketing efficiency of the provider clinics will be greatly enhanced.
“It will contribute to the brand recognition of provider hospitals as well as substantial revenue growth,” said Han Won-seok Han, Head of Marketing Cooperation Office at Minish.
