Expanding the Minish Character Universe
Romi creates with precision, Mika delivers with grace. The new characters, Romi and Mika, personify the process of making and delivering Minish.
Minish Technology’s strategy is to develop a full-fledged character IP business with the two characters and build a strong brand fan base.
Romi was born in May 2024 and is a robot dedicated to making minish. Powered by ultra-precise machining technology used in the semiconductor process, it operates daily on the 6th floor of the Minish Dental Hospital alongside its colleagues in their 50s. It fulfills orders from all over the world, including Korea, Japan, and the United States. Despite his quiet demeanor, he is the first to arrive at work and the last to leave.
Mika is a restoration delivery robot that began traveling around Gangnam and Busan in December 2025. It safely carries very thin and fragile restorations that are sensitive to shock and vibration and delivers them directly to the provider’s hospital.
He’s Romi’s trusty partner and pet, and more than just delivering packages, he’s an emotional messenger between the brand and its customers. On Christmas Day, he dressed up as Santa, which was quite Instagrammable. He’s chatty, but he’s also reliable and on time.
We are currently developing merchandise such as keyrings, keychains, and plush toys using the two characters. In the future, we plan to expand the scope of the program to include not only the distribution of goods to mini-share providers, but also character collaborations with local medical institutions and cultural spaces. Online content such as Mika’s walking diary and Romy’s Instagram are also in the works.
“If MIDONG, who was born in 2023, was made into face cushions, dolls, etc. and accompanied patients inside the hospital, Romi and Mika are characters who go out into the world outside the hospital,” said Kim Yeon-ju, deputy head of the design team who created the two characters. “The goal is to convey the world of Minish, where future technology becomes everyday life, in a friendly way to Generation MZ.”
