Changho Choi, Director of Minishops Sales
From the California Dental Association Trade Show
Minish Technology exhibited at the California Dental Association Exposition 2025 (CDA 2025), which took place May 15-17. With 600 dental companies exhibiting this year and more than 15,000 attendees, CDA is the largest dental expo in the western United States.
The Minish booth attracted more visitors than expected. We collected over 600 contact information and gained over 400 new Instagram followers. Most of the visitors were dentists or dental hygienists. They asked about Minish’s materials, bonding methods, whether we have a dental lab in the U.S., how long it takes, and how much it costs.
Some had aggressive questions about aesthetics, but Minish won them over by emphasizing that Minish is not an aesthetic treatment, but one that focuses on the preservation and health of natural teeth. He also appealed to the fact that he had overcome the problems of fracture, chipping, and abutment erosion that lumineers are known for in the United States.
Currently, Minish’s U.S. retail price is $1800 per piece, but it is expected to reach $2500 to $3000 as the brand builds awareness.
Another achievement is the identification of sufficient potential demand for Minish courses. There is a continuing education system that dentists in the United States are required to complete to maintain their licenses, which is expected to be a positive factor in the spread of Minish courses. In California, 50 hours of training are required over two years. A three-day mini-course can count as 24 hours, making it an attractive option.
In fact, the director of a large dental clinic in Houston, Central Texas, has expressed interest in offering his clinic as a training center for Minish courses. Minish Sales Headquarters plans to respond to training requests from local doctors as quickly as possible.
The trip confirmed that Minish’s unique value and quality are sufficiently competitive in the U.S. market. In the future, we expect full-scale growth in the U.S. by establishing local workshops and training infrastructure.
