We revamped our vision and mission to ensure that our direction is clearly understood and resonates.
The revised vision is “Realizing better lives by building a dental health ecosystem”. The new vision retains the core value of “Building a dental health ecosystem that enables people to keep their natural teeth for longer,” but has been refined to be clearer and less wordy.
The mission is “to create a new standard in the dental industry for the lifelong use of my teeth”. The abstract phrase ‘to set new standards in the dental industry through continuous innovation’ has been concretized. It intuitively captures the clear goal of ‘keeping my teeth for a lifetime’ and the direction of ‘innovating the dental industry’.
The Office of Communications created and distributed the revised vision and mission in a variety of forms, including email signatures, PC wallpapers, and posters.
