Minishtech launches first 'Save the Teeth' campaign

The "Protect Your Teeth, Minish" (Chijimi) campaign, which started in mid-April, is the beginning of a campaign to actively promote Minish technology. The campaign was designed to deliver dental health information and increase brand awareness by utilizing the key messages of Minish.

The Chizimi campaign features the official Minish model Dasha Taran to drive attention and a simple, yet colorful, messaging banner with the brand's signature colors. The goal is to drive traffic to the Chijimi landing page by clicking on the creatives, and to capture meaningful data such as time on page and CTA click-through rates. The Chizimi campaign can also be found on their official marketing channels, including their blog and YouTube.

The campaign focuses on clearly communicating to the public that Minish is not only a healthy solution, but also a beautiful one. Minish Technology will continue to use organic communications to take the message of Minish deeper and wider.