Kim Ri-Jin was crowned Miss World Korea 2023 and connected with Minish as she prepared for the Miss World pageant. With a huge mission to spread the beauty of Korea to the world, she was working on her inner and outer beauty.

What inspired me to start Minish
Kim’s teeth weren’t noticeable to others at first glance, but she was disappointed in herself.
She is a positive person who uses even heavy pressure and stress as a motivator, but this small regret led her to keep looking at other people’s teeth while preparing for the competition. She decided to try Minish to compensate for her lack of teeth and to get whiter and prettier teeth.


With Minish, Li Jin improved her teeth proportions, enhanced her color and texture, and gave her a cleaner, more polished look.
Small differences after minish area source of confidence
When we met for a fitting checkup a week after her mini-meal, she was looking much brighter than before. People around her say she looks different and more refined. She smiles more often, her skin tone looks brighter, and her whole face has changed in a positive way.
Kim said that when she tried the minish, she was like, “Did I do this?” emphasizing the healthy changes that occurred with minimal organization.
Before Minish, my parents were worried about the damage to their teeth because of the stereotype of aesthetic treatments, but Minish is a solution to restore damaged teeth, not for aesthetic purposes, and they love that they are now healthy and beautiful.

As a Miss World contestant, the small difference Minish made before the big event was a huge source of confidence for her. She used to cover her mouth slightly, but now she doesn’t have to, and she smiles more widely and is more confident in front of the camera.
At the post-minish fitting check, Dr. Kang Jung Ho, the attending physician, described the results as “art. Li Jin was blessed with natural golden proportions, especially from the shape of her lips to her teeth, which, combined with her wide smile, gave her a vibrant and healthy image.

At an international competition that showcases Korea’s beauty to the world, a natural smile is probably the most important thing, and being able to smile more confidently after Minish is the biggest achievement.
It’s no wonder I feel more confident in front of the mirror now that I’ve improved my Minish, and I feel more empowered when I practice smiling.
As the representative beauty of Korea with a natural and healthy smile, we hope she will continue to spread her energetic and positive image beyond Korea.


