On May 17, Minish Technology visited Camp Humphreys in Pyeongtaek, South Korea. Camp Humphreys was in the midst of Spring Fest, a festival that brings together civilians and military personnel. More than just a local event, Spring Fest is a place where South Korea, the United States, and civilians come together, and Minish Technology will have a booth there in September.
Spring Fest is a joint event between the city of Pyeongtaek and the U.S. military, but due to the presidential election in June, the U.S. military took over this year. Despite the tight security in the area, the festival was as big as ever. Starting at 12:30 p.m. and lasting for eight hours, Pink Sweats, ARMY Band, Sena Band, and others performed one after another to warm up the atmosphere.
On one side of the festival, several hospitals, including dermatology, plastic surgery, and ophthalmology, had tented booths and offered free one-on-one consultations. It stood out because it went beyond promoting the hospitals and allowed visitors to experience tangible benefits. This was a key point that Minish took into consideration when participating in the festival.
The visit to Spring Fest was part of the process of learning how to showcase Minish and how to get the word out. At the Fall Fest in September, Minish will also actively promote Minish Dental Hospital and Isalie Dental Clinic. The goal is to highlight their differentiating features and promote the Minish ecosystem. “We will thoroughly prepare for the festival so that it can be a place where we can showcase the Minish ecosystem in Korea and the United States,” said Dr. Jaehee Jang, head of the International Medical Cooperation Team.
