Three years in the making, I got my eye stamp
“Be responsible and spread the word about Minish”
Choi Rak-sun, head of the communications department, who is in charge of public relations for the headquarters and dental hospital, has been appointed as an external cooperation officer of the Korean Hospital Public Relations Association in 2026.
The Korea Hospital Public Relations Association, which is celebrating its 30th anniversary this year, is a professional organization for medical public relations with members from major university hospitals across the country, including Seoul National University Hospital and Samsung Medical Center. It was established for the purpose of researching and developing the medical public relations system, developing members’ capabilities, and promoting cooperation among organizations.
Since 2024, the communications office has attended the association’s quarterly seminars and general meetings without fail. They have been honored by the presidency for their sleepy-eyed attendance and in-kind sponsorships such as oral spa vouchers.
“It is unusual for a specialty hospital publicist to serve as a board member of an association focused on university hospitals,” said Choi, “and we will do our best to make Minish widely known in the medical community with that responsibility.”
