Beverly Hills Seminar Draws 80+ Dentists to ‘Open’
“170,000+ Cases Build Persuasiveness…Global Competitiveness”
“I attended the seminar because I wanted to see firsthand how Minish’s minimally invasive prep is possible. I would like to attend a training course in Korea and become a Minish provider.”
“It opened up new opportunities for me,” said Dr. Philip Tagachak, a dentist in San Bernardino, California, USA, when asked about his experience at the seminar.
May 10th, local time. More than 80 local dentists packed the conference room of the West Hollywood Edition Hotel in Beverly Hills, Los Angeles, USA, to hear a live clinical case study by Dr. Mason Minish. The event, themed The Future of Veneers, was the second seminar to be held overseas after Tokyo, Japan in February.
Participants expressed amazement at the treatment approach, which restores compromised function and aesthetics while preserving as much enamel as possible. Their eyes lit up even more when we showed them a one-day system that improves the proportions, color, and shape of teeth in one day, and dozens of cases of full-mouth restorations.
“I was intrigued by Minish because it’s a concept I hadn’t heard of before,” says Dr. Gina Morad, an orthodontist in San Francisco, adding, “It’s definitely a technology that the dental market needs.” “I think it’s a good fit for San Francisco because it’s a very new, cutting-edge area,” he adds.
“It’s similar to no-prep veneers, but it’s much more precise and I feel like it’s exactly where the dentist wants it,” says Dr. Kandaji Mohammed of Mona Lisa Smile Dentistry in Walnut Creek, California, adding, “It’s a treatment that requires no anesthesia and is beneficial to both the patient and the provider.”
During breaks between sessions, speakers and sales team members were busy answering questions about the Minish provider sign-up process and training courses in Korea. “The response from local healthcare providers exceeded our expectations,” said Myungjin Kim, Head of Minish Sales. “This seminar is significant because it marks the beginning of our full-scale expansion in the North American market.”
As of May, there are 75 Minish providers in Korea, 43 in Japan, 29 in Japan, and one each in the U.S., Canada, and Vietnam. The company aims to reach 100 by the end of the year. “What impressed me more than the seminar organization or the content of the presentation was the seriousness of the American dentists,” said a local dental marketing representative, “and the 170,000 cases were enough to convince them, proving the global competitiveness of Minish.”
