“Tell them I’m relieved the doctor took care of everything” “Feel like I’m part of the Minish community”

[100 days after the opening of Isalie Dental Clinic No. 1, Seolleung Station]
Dr. Kim Sung-ho “Proven system mini dental clinic compressed model”
Dr. Jin Hye-min “Higher consent rate due to more conversations and bonding with patients”

Isali Dental, a new practice model introduced by Minish Technology, celebrated its 100th day of operation on the 23rd of this month. The growth rate of this dental clinic, which does not do implants, orthodontics, or neurological treatment, is frightening. We talked to Dr. Kim Sung-ho and Dr. Jin Hye-min of Seolleung Station, the first dental clinic, about their plans to eliminate cost bubbles and focus on the essence of treatment.

Q. What are your impressions of the first 100 days?
Dr. Sungho Kim: It’s inspiring to see a hospital run like this. I think Isalee Dental is a model that compresses an 800-pyeong mini-dental hospital into 30 pyeong. It maximizes patient satisfaction through efficient operation based on advanced technology.

Dr. Hye Min Jin (hereinafter referred to as Dr. Jin): I do everything myself, from consultation to payment. At first, patients are unfamiliar with
, but they are very satisfied because they have a lot of contact with the doctor during the treatment process. They say, ‘I am relieved that the doctor did everything,’ so I think it was a time to build trust with patients.

Q. What’s better than a solo practice.
Kim: The biggest stress of opening a business is managing staff, so it’s less of a burden because we get skilled workers from the headquarters. I think it reduces trial and error because we can use proven know-how and systems right away.

Gene: I love the feeling of being part of a community called Minish, and practically speaking, it’s nice to have help with marketing, branding equipment, location, etc. so that I can focus on my practice.

Q. Are sales satisfactory?
Kim: As the first store, we are trying to do things differently, but we have established ourselves faster than we thought. We have 3-5 new customers a day, and 5-10 if you include old customers, so we are running at a stable level. It’s encouraging that our sales are going upwards, higher than our original expectations.

Gene: I spend more than twice as much time talking to patients as I did as a fellow doctor, so I get more referrals because I feel like a “real doctor,” and I have a high same-day consent rate. I see fewer patients, but I’m not disappointed in terms of revenue.

Q. Minish treatment rates are high.
Kim: I was skeptical at first, but to my surprise, the acceptance rate of Minish has gone up to 30-50%, and now it’s even higher, even if the patient is not a Minish CC patient. Patients who are concerned about anti-aging, alignment improvement, and aesthetics are much stronger than I thought.

Gene: There’s a perception that anterior dentistry is only for big hospitals and specialty clinics, but we’re proving that it can be done in smaller practices, especially in the premolars, and the consent rate is high. If a patient who’s going to have a crown chooses Minish treatment, it’s very marketable.

Q. What about preventive care?
Kim: The preventive dental model has been considered unprofitable, but we’re moving toward lifecycle management through oral spa clinics, PDRN management, and we’re trying to create awareness through corporate partnerships and subscriptions. The challenge is to establish the preventive model.

Q. Is there any possibility of expansion of Isali Dental.
Gene: I don’t think it’s just a model of opening a practice, I think it’s a system that grows with you, and I think it can happen in any accessible urban center. Whether you’re a faculty doctor or a solo practitioner, you have the flexibility to fit it into your life. I hear there’s a second location coming soon, so if you’re looking for a new challenge, knock on the door.

<Below is an overview of the dental process>