Minish Technology Releases 2539 Female Tooth Recognition Report
Healthtech company Minish Technology today released the Minish Report, which analyzes the tooth perception of women aged 25 to 39.
The report is based on a combination of surveys, clinical case analysis, expert columns, and patient interviews. The survey was conducted on September 10-11 via TillianPro among 1,000 women aged 25-39 in Korea, with a single response for dental satisfaction and multiple responses for other questions.
According to the report, more than seven in 10 respondents (70.3%) said they have engaged in negative behavior because of their teeth. Covering their mouths with their hands when smiling or speaking was the most common behavior (35.5%), followed by taking photos or videos with an expressionless face (21.5%) and feeling embarrassed about being judged (20.9%). Functional reasons, such as pain (12.8%) or pronunciation issues (7.4%), were less common.
Satisfaction with teeth was 39.4% dissatisfied, 32.3% fair, and 28.3% satisfied.
In the report, Dr. Yoon Pil-sang, director of Minish Dental Clinic, described the treatment of a woman in her 30s who developed senile facial hair due to tooth wear.
“Tooth complexes go beyond mere cosmetic concerns and affect self-esteem and social relationships,” Choi Hoon, a professor of psychology at Hallim University, explained in an article, “Repeated behavior of covering the mouth creates a vicious cycle that reinforces negative emotions.”
Columnist Hyun-taek Lee pointed out that the pressure to have a “perfect smile” is growing as even smiling expressions are constantly compared and evaluated on video platforms such as Instagram and TikTok. He cited the case of Chile, where dental treatment not only improved self-esteem but also led to increased employment and income.
The report also features interviews with Soo Kyung Seo, CEO of Soo Style, who regained her natural laugh and confidence after the treatment.
“There are few studies on the relationship between teeth and self-confidence in Korea, so we conducted our own research and found that improving teeth can be a starting point for restoring self-confidence,” said a representative from Minish Technology.
