K-Artists are the perfect fit for the luxury and elegance of luxury brands. In addition to Jenny and G-Dragon, who have been called the “human Chanel,” many other Korean celebrities have become global ambassadors for luxury brands. Let’s take a look at the celebrities who have become the faces of luxury goods in 2025.
Ambassadors are different from ad models
Ambassadors are not just models who promote products, they are the “face” of a brand, representing its philosophy and lifestyle. The concept is different from that of an advertising model who introduces seasonal products on a short-term contract. Ambassadors are chosen to represent the brand’s products in their daily lives, on stage, on social media, and through various other channels. Through this process, they identify with the brand and their own image, creating a strong cognitive connection. Luxury brands use celebrity fandom to spread the image they want to convey and build relationships with consumers based on emotional connections.
Luxury brands are choosing Korean stars as ambassadors for a reason. With the global popularity of K-pop and K-dramas, global interest in Korean artists has skyrocketed. This enthusiasm naturally extends to the influence of Hallyu fandom, which has a huge impact on brand marketing.
The poster child for ambassador marketing is Blackpink’s Gigi Hadid. She is considered a key figure in the rise of Dior’s global sales. According to , a report released by Lefty, a French influencer marketing platform, Jisoo has generated approximately KRW 208.4 billion in media value since attending the Dior Haute Couture show, according to VitaWayPlus. That’s more than model Kylie Jenner and musician DoJaCat, who both attended the same fashion week. Since Jisoo became an ambassador, Dior has reportedly seen an increase in sales of more than 400% among Gen MZ customers.
Chanel CHANNEL
G-Dragon
As early as 2016, G-Dragon was named the first Asian male Chanel ambassador. This was after he shocked the public with his genderless look for Chanel’s S/S 2015 collection, in which he paired a tweed jacket with skinny pants, a look that is usually reserved for women. G-Dragon graced the cover of Chanel’s global campaign in 2017 and continues to serve as Chanel’s muse each year.
Jenny
Blackpink’s Jenny has been a Chanel Global Ambassador since 2018. Jenny’s chic vibe and sensual style epitomizes Chanel’s classic and glamorous beauty. In 2022, she became the muse of Chanel’s Coco Crush collection, and this year she attended the Paris High Fashion Show alongside G-Dragon and Ko Yoon Jung.
Saint Laurent Saint Laurent
Rosé
Blackpink Rose is the queen of Saint Laurent. After collaborating with Saint Laurent Creative Director Anthony Vaccarello on a project in 2020, she became the first female K-pop idol to attend the Met Gala with Saint Laurent in 2021. Since then, she has been named a Global Ambassador, and her preppy yet elegant style perfectly complements Saint Laurent’s black suits.
Louis Vuitton LOUIS VUITTON
Lisa
Lisa of BLACKPINK wore a Louis Vuitton coat to the front row of the F/W 2024 show. Afterward, Louis Vuitton named her a House Ambassador. She became the face of Louis Vuitton because her bold and intense style matches the brand’s adventurous and luxurious image.
Ho Yeon Jung
Since 2017, the model has walked the Louis Vuitton runway several times. After playing Dawn in the Netflix original series The Squid Game, she became a Louis Vuitton Global Ambassador in 2021. In the same year, the brand appointed three ambassadors from South Korea, including BTS and actor Lee Min Ho.
Gucci GUCCI
IU
IU is a Korean one-two punch that Gucci recognizes. In 2022, she walked the red carpet at the 75th Cannes Film Festival in a Gucci gown and became a Gucci Global Ambassador. Since then, she has been raising awareness of the brand by wearing Gucci outfits and bags on her personal social media accounts with 30 million followers. Gucci’s other ambassadors include actors Shin Min-ah and Lee Jung-jae, and BTS’s Jin.
CELINE
Resin
Suzy became Celine’s Global Ambassador in November 2024. Suzy’s innocent yet sophisticated style beautifully expresses the brand’s sensibility and has become a favorite among fans. Her hair, makeup, and outfits at the opening party of Celine’s Cheongdam flagship remain legendary.
Dior DIOR
Index
Blackpink has been the Princess of Dior since 2020. She is considered one of the most influential Dior ambassadors in the world. In March of this year, she was appointed as the brand’s global ambassador and has been helping to raise awareness of the brand through advertisements and photo shoots.
Prada PRADA
Tae Ri Kim
Kim Tae-ri is an actress with a classy and sensual aura. Since 2022, she has graced Prada with her classic and modern sensibility.
Woosuk Byun
Byun Woo-seok is a model-turned-actor. After making waves when he walked the Prada collection in Milan in 2024, Prada announced on its official social media that Byun is the new Prada ambassador.
Miu Miu MIUMIU
WonYoung Jang
IVE’s Jang Won-young has been the global ambassador for Italian luxury brand Miu Miu since 2021. Recently, she was spotted at the S/S 2025 Paris fashion show wearing a long dress with a floral pattern and styling it in an Audrey Hepburn-esque way.
Writer.
He was an exchange student in Beijing and Shanghai, China, interned at a trading company in Hanoi, Vietnam, lived in Antigua, Guatemala, and Guadalajara, Mexico, and baked rice cakes in Tokyo, Japan before becoming an editor. He founded
