Minish Technology, a healthtech company, today announced a strategic partnership with the Cronkite Agency, part of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University (ASU). The signing ceremony took place at ASU’s California Center in Los Angeles.
Through the agreement, students from ASU’s School of Journalism and Mass Communication will work with Minish during the fall 2025 semester on projects such as expanding brand awareness in the U.S., developing public relations strategies, and creating and distributing digital content.
Minish is a tooth restoration solution that restores damaged teeth to their original state, and Minish Technology supplies Minish to 51 Minish Members Clinics (MMCs), including 39 in Korea, 10 in Japan, 1 in the U.S., and 1 in Canada. Minish is also a healthtech company that develops milling machines, dental equipment, and IT solutions to transform the entire treatment and practice environment.
ASU’s Walter Cronkite School is one of the nation’s top-ranked schools for journalism and communications. The Cronkite agency has won numerous international communications awards, including the BIG Innovation Awards, MarCom Awards, and dotComm Awards, for its work with clients as diverse as AARP-Arizona, Intel, and the Phoenix Suns basketball team.
“Through collaboration with ASU’s excellent students, we will increase Minish’s brand awareness and credibility in the U.S. We plan to hold various academic activities such as clinical case seminars and symposiums centered in Los Angeles to promote the importance of preserving natural teeth,” said a representative from Minish Technology.
