“I had no idea.”
The eyes of Qiu Tianlei, president of the Liaoning Provincial Oral Medical Association, widened when he saw the pink minis. As soon as he was told that the restorations were colored to resemble gums to compensate for receding gums, he whipped out his phone and started snapping photos and videos.
“A molar minish is amazing, but a pink minish is a great idea,” he said.
This was a frequent reaction at Minish’s booth at the Gyeonggi International Congress and Exhibition on Dental Equipment 2025 (GAMEX 2025), held September 13-14 at COEX in Seoul, South Korea. It was the company’s first B2B event in Korea, but it was a great opportunity to showcase its innovations and demonstrate its vision as a global healthtech company.
During the event, more than 500 people visited the booth, of which more than 150 were doctors and industry professionals.
Doctors who asked basic questions like “How is it different from laminates?” and “Are they really unbreakable?” nodded in agreement as we explained the molar minis, the biocompatibility of the minis blocks, and the established protocols.
Surprisingly, about 30% of the physicians who visited the booth already knew about Minish. We realized that Minish had grown in popularity when we saw doctors asking specific questions like, “How do I sign up as a provider?” and “When are the trainings?” More than 30 doctors have expressed interest in attending a Minish course.
In particular, there was a lot of interest in the Minish Block package. Many people were “surprised” to learn that Vita, a global materials company, had created a block specifically for Minish.
The display of the Minish Block package was more appealing to doctors than the display of the various bendy Minish tips. Foreign doctors asked intensively about the ingredients, not satisfied with the explanation that they were exclusively sourced from Vita, but we were unable to answer specifically.
“We were able to explain Minish to doctors face-to-face and exchange contact information for future communication,” said Changho Choi, Director of Sales, “We plan to participate in the opening preparation fair for public health doctors and military discharges and SIDEX (Seoul International Dental Equipment Exhibition).”
