Lounge Cheongdam Service Remodel
Sonid Facial Contouring Treatment a “Huge Hit”
Through Service Overhaul and Space Rearrangement
Aiming for Both Higher Utilization Rates and a Return to Profitability
Minish Lounge Cheongdam is undergoing a transformation under the slogan “Make Smile.” It is being reborn as a space for beauty and wellness that maximizes one’s appearance when smiling.
At the heart of this change is “Sonid.” This service, which corrects asymmetrical facial features to create symmetry and makes the face appear smaller, has garnered such an enthusiastic response that the schedule is fully booked, forcing the salon to temporarily suspend new appointments. In particular, the synergy provided by the Minish Lounge space has been significant, as evidenced by the fact that the lounge’s reservation rate was much higher than that of other branches running the same promotion. As a result, the total sales volume has surged to more than 10 times that of the nail salon that previously operated in that location.
Valmont Spa has also overhauled its organizational structure. The company selects therapists who have been vetted through demo tests and has moved away from a fixed-schedule system to adopt a flexible, incentive-based collaborative structure. Thanks to these structural improvements, there has not been a single complaint since the system was overhauled.
Efforts to optimize space utilization to return to profitability and maximize operating rates are also gaining momentum. To address the structural issue of limited revenue growth—due to having only four beds—the company plans to reconfigure the lobby area and the optician’s shop space. The company is considering introducing a new “two-bed room” that colleagues or family members can use together to improve space efficiency, as well as new services—such as head spa treatments—that align with the lounge concept.
The most notable change is that it is being transformed into a “true wellness space” for employees. Recognizing that hospital staff, who typically finish work at 8 p.m., have had difficulty using the lounge on weekdays, the facility has extended its hours until 10 p.m. and will remain open 363 days a year.
Kim Min, the manager in charge of the lounge, said, “Our primary goal is to turn a profit so that the lounge can operate independently,” adding, “In the long term, I want to revive the former healthcare division and develop it into a space dedicated to employee welfare.” “Since we offer benefits every quarter, I hope all employees will come and use the lounge frequently. In particular, the usage rate among male employees is far too low!!”
