Dr. Byungjin Lee has been practicing and researching in the field of preventive dentistry for 26 years. After serving as a professor of preventive dentistry at Chosun University, he opened his own preventive dentistry clinic, and has been promoting the importance of preventive care as the director of the Concierge Oral Research Institute and the co-chairman of the Korean Society for Preventive Dentistry. His role will be to expand prevention and treatment, especially the Minish Oral Spa program. “We plan to provide intensive care to prepare the mouth for Minish treatment and specialized care to prevent and manage tooth decay, periodontal disease, and bad breath,” he said. We envision a structure that will allow existing Minish customers to continue to receive spa care after their treatment, while simultaneously expanding the number of new customers who want to take care of their teeth.